In 2012 Embedded World celebrates its 10th anniversary and moves to a new (and bigger) location within the exhibition centre. This year the exhibition is located in HALL 1-5, you will find Logic Technology in hall 4 booth 108.

Timetable (Preliminary)

(February 28 - March 1)
 

The Logic Theatre is located in booth 4-108

Abstracts
 

Improve Software Quality with Code Analysis & Test Automation
Presented by Mattias Norlander from Atollic at 11 a.m. and 2.30 p.m.

As embedded systems contain a lot more software today than only a couple of years ago, companies are exposed to an increased likelihood of distributing products with software problems. Software testing is often considered as both time consuming and difficult from a quality assurance perspective. How can we make sure that our product is sufficiently tested before it is being released to the market?

Seize this opportunity to see how Atollic development tools dramatically increases your software quality with just a couple of mouse clicks!
You will get the opportunity to see how easy it is to work with TrueSTUDIO® to perform source code reviews, and TrueINSPECTOR® to perform static source code analysis with coding standards compliance control and code metrics measurements. TrueVERIFIER® is your tool for in-target test automation, as it generates and runs unit tests automatically. Getting test confidence is crucial prior to product release, and TrueANALYZER® measures test quality by performing dynamic execution flow analysis.

About the presenter Mattias Norlander works as a Product Marketing Engineer at Atollic, specializing in advanced embedded systems development tools.

How To Optimize Memory Management for Multicore Systems
Presented by Steve Graves, from McObject at 11.30 a.m. and 3 p.m.

Software engineers know real-time performance and safety often hinge on effective embedded code. Developing multicore software means rethinking fundamental programming concepts to eliminate the possibility of bottlenecks and failure. Memory management is one such key concept. This presentation delivers memory management techniques to optimize multicore code for performance and reliability. Its practical, hands-on advice and examples includes a highly efficient custom memory allocator for multithreaded applications.

About the presenter Mr. Graves co-founded McObject, a leading in-memory and embedded database vendor, in 2001. Prior to McObject, Mr. Graves was President and Chairman of Centura Solutions Corporation, and Vice President of Worldwide Consulting for Centura Software Corporation (NASDAQ: CNTR); he also served as President and Chief Operating Officer of Raima Corporation.  Mr. Graves is a member of the advisory board for the University of Washington’s certificate program in Embedded and Real Time Systems Programming. Mr. Graves has held technical and management positions ranging from programmer to president, and with a focus on database systems, since 1984.

Switching to e•MMC: The Software Perspective
Presented by Tom Denholm from Datalight at 12 a.m.

The lure of e•MMC is undeniable: plug-and-play simplicity, management for error-correction and other flash issues, and supply chain flexibility. But did you know about the software gap that exists for support of key e•MMC features? And what other issues do you need to be aware of before making the switch? We will discuss features and benefits of e•MMC, highlight new features you need to be aware of, and explore the ways software enables e•MMC technology. This presentation is intended for software and hardware engineers who are considering e•MMC as well as product managers and others involved in the design process of flash memory based devices.
 

About the presenter Thom is an embedded software engineer with over 20 years experience, combining a strong focus on operating system and file system internals with a knowledge of modern flash devices. He has a degree in Mathematics and Computer Science from Gonzaga University. His love for solving difficult technical problems has served him well in his ten years with Datalight. In his spare time, he works as a professional baseball umpire and an internet librarian. Though he has lived in and around Seattle all his life, he has never had a cup of coffee.

Implementing UEFI BIOS in Embedded Systems
Presented by Charles Marslett from Insyde Software at 12.30

Insyde Software can help you understand and implement a BIOS in x86 embedded development projects.  Using Intel’s Huron River/Chief River as a foundation, learn how InsydeH2O is being implemented to provide significant benefits to embedded systems developers worldwide.  The seminar will show you how to start your x86 design process and provide an overview of UEFI, InsydeH2O, and more.  If you are considering an x86 design and want to learn more about Intel platforms, BIOS firmware and supported platforms, this is the seminar for you.

What you will learn by attending:
•           Understanding the Unified Extensible Firmware Interface (UEFI) architecture
•           The role of BIOS in x86 embedded designs
•           Where to get support for your next project

About the presenter
Charles Marslett is FAE at Insyde Software.

Source Code Analysis: Reduce Developer Adoption Barriers
Presented by Alen Zukich from Klocwork at 1.00 p.m.

Embedded software teams have been turning to source code analysis as a must-have technology for ensuring the security and reliability of their complex code. Unfortunately, many deployments are centralized, with results being pushed back to developers at a later time. This approach not only reduces developer adoption of these tools but also restricts teams from realizing the full benefits of static analysis. This presentation looks at moving away from a centralized deployment model and the impact that can have on developer adoption and productivity.
 

About the presenter Alen Zukich is Klocwork’s Director of Product Management and sets the company’s product direction. With a technical and consulting background in the telecom equipment and software tools markets, Alen has helped hundreds of organizations successfully deploy source code analysis technology within some of the most demanding and complex development environments in the world.

How to Improve Quality by Preventing Bad Dependencies
Presented by Frank Waldman from Lattix at 1.30 p.m.

Bad dependencies in your embedded software are those which violate the intended architecture, crossing layer or component boundaries.  These couplings prevent modularity and lead to higher defect levels, while also increasing the costs to maintain, build and test your system.   In this presentation, we will demonstrate the powerful Dependency Structure Matrix approach to map architecture to actual code and identify bad dependencies as soon as they are introduced during continuous integration.

About the presenter Frank Waldman is Vice President and Co-Founder from Lattix. Frank brings over 25 years of experience building companies and markets in a number of industries including engineering software, consumer electronics, and product development services. Frank has presented Lattix at many technical conferences and workshops around the world, including the International DSM Conferences where he also serves on the Scientific Committee. Frank holds BS and MS degrees from MIT and has been awarded patents in a wide variety of technologies.

Tools for Success with AMD Embedded Platforms
Presented by Kerry Brown from Sage Electronic Engineering, LCC at 2 p.m.

The last few years have seen an explosion of new, very power-efficient and exceptional x86 processors from AMD, processors that are increasingly powerful computationally and graphically. The availability of these new parts has created a tremendous opportunity for embedded designers to increase the capability and competitiveness of existing products and to create new devices for new market segments.
Such increased capability leads to the need for more visibility and control by your design teams. And Sage will show you how to do exactly that.

Come with us and learn how new tools such as the Sage SmartProbe®; EDK and Sage BIOS (a coreboot distribution) can give you the visibility and the strength of control to help you bring your new AMD-based design to market with in the shortest time, at lower engineering costs and with improved margins. Learn how your designers can properly harness these tools so your engineering team can create a truly exceptional embedded AMD ™ x86 product on either your custom board or one of the many available COTS boards you may select.

With the information presented, you will leave with the knowledge of how your team can be fully empowered to begin the successful development of a "Purpose-Built" x86 appliance for your market, and you will not have to settle for a “PC in another box.”

About the presenter Kerry Brown is Director of Marketing & Sales for Sage Electronic Engineering, LLC.  He has more than 30 years’ experience in high tech industries, including design and manufacture of advanced manufacturing and test systems based on various embedded processors.  He has also served as a strategic consultant to small, medium and Fortune 500 businesses in the areas of business planning, product development, manufacturing and sales.

Comparing Linux Flash File Systems
Presented by Tom Denholm from Datalight at 2.30 p.m.

Linux is known to be a do-it-yourself paradise, and the flash file system is no exception with a plethora of options to choose from. But which flash file system will work best for a particular use case? What are the strengths and weaknesses of the various choices? In this presentation we will cover a brief history of flash file systems for Linux, including JFFS2 YAFFS2, UBIFS and commercial options, and then dive deeper into the differences in performance, reliability, flexibility, support and efficiency.

About the presenter Thom is an embedded software engineer with over 20 years experience, combining a strong focus on operating system and file system internals with a knowledge of modern flash devices. He has a degree in Mathematics and Computer Science from Gonzaga University. His love for solving difficult technical problems has served him well in his ten years with Datalight. In his spare time, he works as a professional baseball umpire and an internet librarian. Though he has lived in and around Seattle all his life, he has never had a cup of coffee.

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